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The aim of this project is to develop a customer segmentation to define marketing strategy with 18 behavioral variables.

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Expiry period	Lifetime
Made in	English
Last updated at	Fri Apr 2023
Level	Intermediate
Total lectures	4
Total quizzes	0
Total duration	00:34:18 Hours
Total enrolment	3
Number of reviews	0
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Short description	The aim of this project is to develop a customer segmentation to define marketing strategy with 18 behavioral variables.
Outcomes	Understanding the problem statement Import Libraries and Datasets Perform Data exploration Dealing with missing values Encoding categorical data Understanding feature scaling importance and applying them if required. Building model
Requirements	Basic Programming Language Basic knolwedge of Python is required to compile and run the examples

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