Video game sales prediction using machine learning is the process of using algorithms and statistical models to forecast the sales of video games. The goal is to analyze the historical data of video game sales, including factors such as platform, genre, publisher, and release date, and then use this data to predict future sales for upcoming games. Machine learning algorithms can help identify patterns and trends in the data, which can then be used to make accurate predictions about the sales potential of a new game. This information can be used by game developers and publishers to make informed decisions about marketing, pricing, and distribution strategies.